It could just be me, or is it that we are seeing more and more people dive into brand identity and marketing language? I think this is a result of TikTok and the instant virality into stardom we are seeing, which is all about viral branding, but it often lacks a narrative with heart.

How do you maintain consistency across a national company that reaches from Hawaii to Philadelphia, PA!

By leaning into value-driven branding. Which for us means maintaining brand consistency by hiring people who care, empowering them as humans, and trusting our culture over control. 

At Event Espresso we like to focus on the heart of the matter, literally. We believe if you lead with your heart, invest in the right people, and stick to your quality, the results will find you. So far, it has worked for our Founder, Casey, for the last 15 years. 

Casey didn’t set out to start a national company – it just followed her. Wherever she went, Event Espresso popped up. Eventually, she realized she had a good thing going for her and others. Casey enjoys sharing the advantages that being a founder has provided her with her team. She gives back generously and invests with more than just dollars. 

I am one of those people who have benefited from Casey’s approach to business. 

When I came to her ready to take on more responsibility, she took a chance on me. She wasn’t worried about my credibility or what past experience I carried. She listened to what I was saying, and how I was talking about her company. She knew I was going to be an asset to her company so she started challenging me. By giving me small tasks and projects, to see if I could back what I was saying, we began building a rapport. 

This started weekly check-ins between us. We began pulling together plans for Event Espresso to push us into our next great growth cycle. At Event Espresso this is how consistency scales, through trust and not templates. 

Casey is a mom, with a family, and her own aspirations outside of Event Espresso. The growth we want to experience within this company grants us the freedom and opportunity to live our lives. We are not people who live to work; we work in order to live. 

This is a consistent thread throughout our teams of people. We are a company full of creatives: musicians, actors, circus performers, magicians and more! 

Event Espresso is a vehicle to let their creative passions soar. We provide flexible schedules for people with busy and full lives, yet pay them a thriving wage when work is on the table. What we ask is that they bring the magic of who they are to their events for you. 

The charisma and charm of our brand ambassadors behind our mobile espresso bars creates unforgettable moments at your events. As entertainers, we know it’s not about us when we are onsite – it’s about the clients we are there to serve. 

Consistency for us comes in fostering and empowering their personal desires for development or growth, or simply to pay their bills. No two events are the same, but the feeling we bring to your event’s atmosphere is truly Event Espresso Catering. 

We aim to bring the coffee shop to you. Not just with our delicious coffee, but in the true spirit of starting your day, kicking off your brand, or supporting your clients with a moment led from the heart. 

It’s not something that might get instant virality, but it is something that will make you feel great. We don’t just show up to make drinks, we work with your team. Our managers work alongside you to understand your goals and vision. Finally, when we are onsite, we are an extension of your brand. 

This might not be a viral result, but it is a steady one. And with us, it is reliable, which makes your job easier. 

Being a national company isn’t about breaking new ground for the sake of franchising. For us, it’s about protecting the feeling that made us worth expanding in the first place.  

This feeling is embedded in our desire to hire humans. Trust them deeply. Empower them fully. And not compromise on the values that got us here. 

This may never trend, but we know it will always last. 

If you are interested in working with a value-driven company that prioritizes heart, trust and humans,  book with us today to have an experience you won’t forget.